The Consider Campaign series of postcards promoted a new feature in the BeTheMatchClinical.org website.
The audience for this campaign are physicians treating blood cancers, but they do not perform transplants themselves. They access this site to research hematopoietic cell transplants as they consider treatment options for their patients with blood disorders.
To capture the attention of these physicians, the postcards feature a patient photo and their bio in relation to the specific research area being highlighted in the right column.
This campaign successfully increased traffic to the page.
